Last revised on June 10, 2012.
The Wisdom Service collects personally identifiable information from you solely for the purposes described in the "How We Use Your User Information" section below. We will not sell your personally identifiable information to advertisers or spammers. We will only share the information we collect from you as described in the section below entitled "How We Share Your User Information."
Information We Collect About You
The Wisdom Service enables you to perform powerful and interesting analyses of your network of friends and, through the collective intelligence feature, including options for enhanced analyses such as Wisdom Professional, the entire network of Wisdom users. In order to facilitate these processes, the Wisdom Service may collect personal information and content that was provided by you or other users to Facebook or was associated by Facebook with a particular user ("Facebook Information"). When you use the Wisdom Service, we may collect any Facebook Information you have made visible to "Everyone" on Facebook as well as the information Facebook designates as your publicly available information. This includes your:
When first using the Wisdom Service, you will also be asked to grant us access to additional Facebook Information that you are allowed to share under Facebook's policies. Currently, we ask that you share all information that you are allowed to share under Facebook policies. This information includes:
Even if you have not explicitly allowed us access to any of your Facebook Information, we may collect information about you when your friends on Facebook allow access to and use the Wisdom Service, subject to your Facebook settings. We may also send you emails and post on your Facebook Wall in connection with your use of the Wisdom Service. In addition to the Facebook Information, we may collect information we receive from you in connection with your requests for customer support, your user feedback or other communications you direct to us. We may also collect information related to your usage of the Wisdom Service, such as how often you log into the Wisdom Service and what functions of the Wisdom Service you use the most frequently. Any such information will be treated in the same manner as Facebook Information.
Information We Collect When You Access the Wisdom Service on a Mobile Device
When you use the Mobile Software on your mobile telephone or other mobile device, we collect your unique device identifier, IP address and your location ("Mobile Information" and together with Facebook Information "User Information").
Mobile Log-In Information
To log into the Mobile Software, you must input your email address and Facebook password. This Facebook login information is collected directly by Facebook as part of the login process and does not pass through our servers.
How We Use Your User Information
The Company will only use your User Information for the following purposes:
Some of our Wisdom Service functionality is available only to Users who pay a fee, and we may require payment of a fee for the ability to use other Wisdom Service functionality in the future. We will not sell your personally identifiable User Information to anyone, including advertisers or spammers. You may choose to not receive communications from us about new features or promotions of the Wisdom Service by opting out of such communications.
How We Share Your User Information
We may share your User Information in the following cases:
We will not provide personally identifiable User Information to third parties for their use in marketing their products or services to you, but we do not control and are not responsible for Facebook's own use of content and information it collects in relation to this Wisdom Service.
How We Protect Your User Information
We maintain administrative, technical and physical safeguards designed to protect the User Information that we collect about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. While we cannot guarantee that no accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use of your information will occur, we will work hard to prevent any such occurrences.
Transfers of User Information to Other Countries
The Company uses databases located in different jurisdictions. We may transfer User Information we collect about you to our databases outside your country of residence. Even if the laws in the country to which the information is transferred do not require us to provide adequate protection for your data, we will nevertheless seek to ensure that information transferred to such country is adequately protected.
Your Privacy Rights and Choices
You may stop the Wisdom Service from using your User Information at any time by (i) uninstalling the Facebook Application and setting your Facebook privacy settings to prevent the Wisdom Service from accessing your Facebook Information through your friends or (ii) deleting your Facebook account. Following your de-installation of the Wisdom Service or deletion of your Facebook account, certain of your information may still be preserved in a non-personally identifiable form as part of aggregate historical data reports used by the Company.
Subject to applicable law, we provide you with access to the User Information we have retained about you and the ability to review, correct, update, block or delete the information where it is inaccurate. Subject to applicable law, we may limit or deny access to your User Information where providing such access is unreasonably burdensome or expensive under the circumstances. Please submit your request to the address specified in the "How to Contact Us" section below.
How to Contact Us